This project reimagines the classic family board game "Don't Break the Ice" by integrating a blind box collectible system into its packaging and gameplay. Originally produced by Hasbro, the game centers on carefully tapping out ice blocks without causing the penguin to fall.

In this redesigned version, the traditional box is transformed into an ice house–shaped blind box. When players open the top portion of the packaging, they receive one randomly selected penguin character — either a standard design or a hidden limited-edition variant.

By combining physical gameplay with collectible surprise elements, the experience extends beyond simply “not breaking the ice” — it becomes a playful moment of anticipation, discovery, and character attachment.